April 3, 2020

The winner’s approach to ICO Marketing

The good news is that there is still a treasure chest full of opportunities if you are looking for an initial coin offering (ICO) to fund your thrilling crypto project. The only letdown is the crushing competition arising in the market.

You must take comfort in the fact that there were several people who have gone through the same phase and there will be more in the future.

If you are on the lookout to consolidate great measures to help you with ICO Services, stay hooked. The following tips are well read and well accepted by experts.

A winner’s guide to effective marketing strategies of an ICO:

The key takeaways from this discussion should be:

  • Make use of popular and trusted ICO listing websites.
  • Develop an attention-grabbing work website.
  • Develop and maintain a thorough, inspiring white paper.
  • Build and maintain a positive media presence.
  • Keep your investors excited, informed and engaged.
  • Take advantage of networking opportunities whenever possible.
  1. Maximize customer data

The data you collect about your customers can come in very useful in various ways when it comes to optimizing your marketing efforts. The first one is to ensure that you have a strong outreach system in place to keep your project in the minds of your leads.

Also read, Here’s Why The Cryptocurrency Market Is Not Too Spooked About Google’s ICO Ad Ban

2.Build an engaged community

Whether you choose to establish your community and engage with your community via Reddit, Telegram, Twitter, Medium, Discord, Whatsapp or any other social network, engage them. The crucial thing is to ensure that you have a facility where you can interact with your followers on a regular basis.

Give them information on the company’s process and answer any questions they might have.

3. Use only high-quality marketing materials

ICOs have got some bad reputation in certain circles due to fraudulent projects and scam advertisements. The most obvious revealer is whether your marketing material has been painstakingly crafted by a team or hastily put together to cheat people.

It is often said that even the smallest typo will ring alarm bells in the minds of investors. This problem is easy to solve, simply by ensuring that you hire only the best persons to create your online presence and differentiate you from the breakneck competition.

Also read, How To Buy Neo | Beginners Guide To Crypto

4.Video marketing

Nowadays everything is becoming a visual day by day. People would prefer to watch a video rather than lengthy reading.

With powerful reach available to vast geographies of people, multimedia content engages masses. You can further leverage if a popular mass media person or mascot can endorse your ICO.

5.Brand marketing

When it comes to brand marketing, you have a large number of options and opportunities to do this. There are so many ways to make your brand reputable and responsive.

The most important thing is engagement with the customers or users. If you have the good engagement of your website with the visitors then it tells you indirectly that your credibility is very good.

If you have no brand strategy, no brand reputation then firstly you need to work on services improvisation or product improvisation. There is no fixed thing in the market, you need to review your services time by time and the most important you need to find opportunities for reviews of the people.

You need to request people who visit your website for review if they like your services. Although this process seems easy, in practical life experience, this process is very complicated and dynamic.

Lastly and quite an impactful piece of advice, rely on high technology. Although you may become anxious about using newer technologies like ‘smart contract’, factor it in your design phase.

You will not believe as to how adopting such practices will boost your brand in the market and build you sizeable capital.

Also read, 5 Trends In Cryptocurrency Entrepreneurs Need to Know


The best way to ensure success is to carefully map as much of your ICO advertising strategy as possible before you launch into digital media outreach and real-life networking. Once your ICO is public, you will have a limited amount of time to initially capture the interest of investors.

Be a winner with these tips! Yes, these points offer much value and if you found them useful, do write back. We value your comments.


Minimalist with a Smart Attitude towards life. And a Tech-Savy too.

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