You have heard the word “brand”, and if you are a member of the blogosphere, then you know how branding is necessary. “Brand” increases the readership and earning also. But how you build a brand image for your blog in 2016?
Building brand is a time taking process. You need to follow some steps continuously, and patience will work as fuel for this. Today I will show you some methods which can help you to turn your blog into a brand in 2016.
Following are the main ingredients for “brand” recipe:
- Establish the authority on a particular field
Build the authority for yourself and your blog are very important for branding. For this, you need to select a specific niche and follow same writing style throughout the blog. Suppose in a blog you have written many articles on blogging, SEO, web development but there is no meaning to write physics and chemistry related article on the same blog. Many experts maintain various blogs on different niche, and they earn money. But they build authority on a particular field.
Consistency influences the overall process of branding, and you should maintain this. Usually, I publish articles on Monday, Wednesday, and Friday in every week and maintain this. So if you don’t get time to post an article every day on your blog, then select a particular day/days and post content on that day in every week. It will increase the returning visitors and readership of your blog.
- Do not post mediocre and low-quality content
The next ingredient is the high-quality post. In the first, I have discussed that you should post articles on your blog in a consistent manner. You content important for a blog. But readers will not read or will not come to your blog if you write low or mediocre content. Ask yourself will you read inferior quality content or will you visit again a blog where you find this type of content?
If you want to increase the audience engagement on your blog, write some “interactive content” like Giveaway, Case studies, arrange quiz, etc. These can make your blog interesting.
- Should be an authority in your niche
People like to hear from an authoritative person. So if you make a brand image for your blog, first you need to be a reliable person in your niche. Speak confidently, create a strong connection with the other bloggers, etc. will help you to turn into an authority.
- Need to communicate with the audiences
Maybe you are busy with your blogging work. But you need to spend some time to communicate with the readers. It should be considered as an impotent work of blogging. Readers want to communicate with you through comments, emails, and messages on Social Media. You should answer all their queries. You need to help them by solving any problem related to your niche. These all things help you to make a brand image for your blog.
- Be Original
Many bloggers copy content from popular blogs and spin them. After that, they post the spinning content on their blog. The bloggers who take the blogging seriously never support this. If you want to establish your blog as a brand, write original and informative content on your blog.
These are the ingredients of the brand recipe. So start to cook this food and share the taste through comments. :D